Have you ever heard a Founder say he enjoys buying business insurance.

I thought so.

It takes a special kind of Founder to tackle the business insurance industry and David and his team are doing just that.

I appreciated David's candid and thought-provoking story about Founder courage versus Managerial Courage.

In this interview he explains how he would have handled a delicate situation differently.

Krister and I last spoke in 2017 in episode 185. It was an intense conversation.

Why? Because Krister's journey has been so intense.

When I saw that his new book was a #1 WSJ Bestselling book, I was not surprised.

Because his journey has been so rich with insights, he has taken these life lessons and shared them with all of us in a very practical way that I am most certain will change YOUR life.

Read his book and let me know what you think.

The pandemic wreaked havoc on many businesses.

But, how many of you know a Founder who launched DURING the pandemic?

Allow me to introduce you to Tara.

Tara knows the locs business inside and out.

She and her team created a product that revolutionizes the way those with locs, take care of their locs.

And, along the way, she has learned some pretty incredible lessons.

Among them is something unique to her personality as the needs of a startup from a Founder.

She is a self-described empath who, for a time period, began doing the work of her team. There were various reason for this. But, what she realized is quite compelling.

Who doesn't like a good walk in the forest?

It turns out that walking in the forest is even more important than we realize.

Jared and his team have been able to quantify the importance of nature, and many are taking notice.

When you are a mission driven Founder like Jared, it can be hard to stay focused on the core economics of the business.

Listen how Jared overcomes the urge to investigate other "curious" areas of inquiry and stay focused.